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What Does Loyalty Cost a Sports Fan, and Who Really Benefits?
Half-empty stadiums. Paper bags pulled over heads. Online petitions that scream what ownership refuses to hear.
At some point, loyalty stops looking like devotion and starts looking like punishment.
Sports fandom is supposed to be irrational, but what happens when the people in charge exploit that irrationality for profit? When hope becomes a business model and patience becomes currency?
This is not just about losing. It’s about what it costs to keep believing when the peo

Kristina Hopper
5 days ago6 min read
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