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Loyalty is Dead... and Sports Killed It
Loyalty in sports feels like a relic from another era. As coaches chase opportunity, players chase contracts, and leagues chase revenue, the one constant left standing is the fan. From Lane Kiffin’s abrupt exit at Ole Miss to the ever-changing landscape of college football, the question isn’t who left—it’s who stayed. And the answer is painfully simple: the people who care the most are the ones who endure the longest.

Kristina Hopper
Jan 96 min read
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